Nissan Eyes 3 Finalists for Hispanic Account

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LOS ANGELES Nissan North America has cut to three finalists in the review for its Hispanic advertising business, sources said.

Still in contention are Marca Hispanic in Miami, partly owned by MARC USA, Pittsburgh., and independent Vidal Partnership in New York, as well as incumbent independent Ornelas & Associates, which is pitching from its Santa Monica, Calif., and Dallas offices, sources said. Ornelas received an automatic berth in the final round.

Final presentations are scheduled for mid-September.

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