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LOS ANGELES Independent Wieden + Kennedy launches an ambitious multi-spot campaign for Nike during tonight’s Olympics opening ceremony.
“We Have Softball” employs Donna Fargo’s ’70s country hit “Happiest Girl in the Whole USA” and a montage of girls on a sandlot and adult Olympic athletes playing softball. A defiant title card reads: “We have softball…You can have everything else,” an allusion to the sport being dropped from the next Olympics.
In “A Dream Deferred,” actor Danny Glover recites the stirring Langston Hughes poem and runner Sanya Richards is shown with her family, fans and coach Clyde Hart.
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