Nike Golf Celebrates Tiger's Return | Adweek Nike Golf Celebrates Tiger's Return | Adweek
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Nike Golf Celebrates Tiger's Return

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NEW YORK Nike Golf is commemorating the return of Tiger Woods to tournament golf this week after an eight-month hiatus with a 60-second TV spot breaking Wednesday and running through Sunday, March 1.

The commercial, called “The Good Life,” will air on ESPN, ESPN News, Golf Channel and NikeGolf.com. Wieden + Kennedy, Portland, Ore., handles.

Among the placements, Golf Channel will air the spot immediately preceding Woods teeing off against Brendan Jones on Wednesday in the first round of the Accenture Match Play Championship.

The commercial features Nike tour pros Stewart Cink, Anthony Kim, Justin Leonard, Trevor Immelman and Carl Petterssen, along with Woods, and showcases winning performances in 2008. In his last event prior to reconstructive knee surgery last June, Woods captured the U.S. Open championship.

“We had a great time shooting the spot together.  We had a lot of laughs,” said Woods, in a statement. “I’m now ready to play again.”

“This ad celebrates a significant moment in sport with Tiger’s return, but it also frames the winning successes that our Nike Golf athletes enjoyed in 2008,” said Cindy Davis, president of Nike Golf. “It represents the breadth of talent that Nike has on Tour, while also bringing out their humorous and fun side.”

The ad highlights the Nike athletes enjoying their victory celebrations accompanied by satirical scenes modeling the “The Good Life.” The final scene takes place in a locker room, where the Nike athletes are laughing and having a good time. The scenes are supported by the song, “Sunshine, Lollipops and Rainbows,” performed by Lesley Gore.

“I think we are all looking forward to getting him back and seeing what kind of shape he’s in,” said Leonard, a 12-time winner on the PGA Tour.  “You always want to compete against the best in the world out here and win.”