Nielsen's Boehme Joins Kantar Media

WPP’s Kantar Media has appointed Jeffrey Boehme to the new post of chief research officer for the North American region of its audiences sector, the unit that develops TV, Internet and radio audience measurement services.
 
Boehme will be based in New York and oversee the company’s research efforts with a focus on methods and procedures, advanced measurement techniques and modeling, the company said. He will also serve as the chief liaison with industry associations and support initiatives to identify new research products and applications for so-called return path data (RPD) that stream from set-top boxes and other digital media technologies.
 
Boehme