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Nielsen set its schedule Friday (Jan. 22) for reporting integrated audience measures of viewing to TV and online, called TVandPC. The first “extended screen” estimates of the combined audiences will be available for the month of September as evaluation data, delivered to clients sometime in fourth quarter. The evaluation period will end in Feb. 2011.
All network TV programs that are streamed online with commercials intact will be added to the ratings, including C3 ratings.
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