Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Just how effective is that Burger King ad in the game NFL Street? Marketers have often wondered. Considering that more than a third (36 percent) of gamers actually bought, talked about or sought information about a product after seeing an ad in a video game, per Nielsen Games, a case can be made that they are very effective.
Not long ago, advertising within video games was looked upon as an exciting new venue to attract a
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in