Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The National Football League has picked the player and fan-based stories it will air during the upcoming Super Bowl XLIII.
NFL player Usama Young’s pitch about how his father got him a job at a friend’s lemonade stand in what is now FedExField (where the Washington Redskins play) was the winning player-generated video picked from over 200 entries. The contest, which is in its third year, also garnered submissions from over 400 consumers. This year’s winner, football fan Reginald Castilla, talks about how he would watch the Dallas Cowboys play via a TV installed in his father’s car in between church duties.
This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in