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Federal Trade Commission chairman Jon Leibowitz had unimpeachable sources that directed him to a questionable advertising claim by Kellogg: His kids.
“They said, ‘Daddy, is it true that my attentiveness will be improved by 20 percent if I eat Frosted Mini-Wheats?’” said Leibowitz, who pointed out that his kids are old enough to know better and brought the subject up half-kiddingly. Still, Leibowitz (pictured) took the issue seriously enough to charge Kellogg with false advertising over that claim.
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