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New Balance is looking to get a foothold into consumers’ daily lives with a new set of 365 short films—one of which will be released every day over the next year.
The 15- to 30-second films, which began appearing online at NewBalance365.com on Feb. 22, are a figurative exploration of the theme of balance.
One film, for instance, might feature dueling banjo players performing different parts of the same song. Another film could show the proportional relationship between the sun and clouds.
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