CANNES, France—There's no shortage of space-themed advertising out there. And not surprisingly, Neil deGrasse Tyson loves it.
Speaking to Cannes Lions TV after his Thursday seminar here, the astrophysicist was asked what it means to be creative—and to reveal his favorite ad of all time. His choice for the latter is a great one: the 2012 Perrier spot "The Drop" from Ogilvy Paris (and Swedish music-video director Johan Renck) in which a woman is charged with ending an oppressive heat wave enveloping Earth—by traveling to the sun intending to douse it in Perrier.
Tyson practically acts out the commercial in the video below. The whole thing is worth a watch, but skip to 2:30 to see the Perrier bit.