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NEW YORK NBC Everywhere (NBC’s place-based, out-of-home division), JCDecaux North America and the Port Authority of New York and New Jersey have launched their long-awaited digital network on the New Jersey PATH system.
Called NBC in Transit, the ad-supported network of 3,000 digital screens in and at PATH stations televises local and national content from NBC and customer information from PATH reaching 6.3 million monthly riders.
NBC in Transit is the latest addition to NBC Everywhere’s portfolio of digital out-of-home platforms, including its network in New York City taxicabs, NBC@Times Square and several other networks.
Beginning this week, NBC in Transit will go live in Hoboken, Journal Square and 33rd Street PATH stations, rolling out to the other 10 PATH stations and inside new trains throughout the year.
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