NBA Marketers, Rookies Join Forces | Adweek NBA Marketers, Rookies Join Forces | Adweek
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NBA Marketers, Rookies Join Forces

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More than 30 of the NBA's members of the rookie class of 2008-09 will get their first taste of national marketing next week when they converge for the league's official rookie photo shoot.

The event, scheduled for July 29 at the MSG Training Facility in Tarrytown, N.Y., will feature such NBA marketing partners as adidas, EA Sports, Topps and Upper Deck. Among the top rookies who will participate in the day of promos, photography and other marketing efforts are the top three picks from the June draft: Derrick Rose (Chicago Bulls), Michael Beasley, (Miami Heat) and O.J. Mayo (Memphis Grizzlies). Others include Brook Lopez (New Jersey Nets), Kevin Love (Minnesota Timberwolves)) and Eric Gordon (Los Angeles Clippers).

The rookies will be dressed out in their official game uniforms from adidas  (the NBA's official outfitter) and photographed by Topps and Upper Deck for their first NBA trading cards. They also will take turns playing EA Sports NBA Live '09, in which many of them appear.