Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Playoffs begin April 19th, and this latest NBA work from Goodby, Silverstein & Partners’ “Believe, Dream, Work, Fear,” series is like a searingly inspirational chant. Thanks to some major techno-magic, two players make up one split, slightly Picasso-esque face, and speak in a single (or convergent) voice, backed by brooding music. The effect is at once odd, and even creepy, but also deeply moving. It’s also an inner voice: “After 82 games,” says Steve Nash and Jason Kidd, “there’s part of you that wonders if you have anything left.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in