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Independent agency McKinney in Durham, N.C., has won creative duties on Nationwide Insurance’s ad account, sources said.
Nationwide, which last year spent more than $210 million in major measured media, launched the review in December.
Competing against McKinney for the business were: MDC Partners’ Kirshenbaum Bond + Partners in New York; Interpublic Group’s Carmichael Lynch in Minneapolis; and the incumbent, IPG’s TM Advertising in Dallas.
A McKinney representative declined comment as did a rep at Nationwide.
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