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Not just the stuffing and mashed potatoes will be steamy this Thanksgiving. Muscle Milk this week launched a “Sexy Pilgrim” campaign for its protein drinks, using viral video, social media and live stunts to reach new customers and put a titillating spin on our founding puritans.
Consumers who log on to Sexypilgrim.com will find the viral video, which features a sexy pilgrim doing some soulful crooning through the original Thanksgiving feast. Decked out in classic pilgrim garb with large white collar and cuffs (and dapper mustache), he manages to make Plymouth Rock and decorative gourds sound scandalous and seductively promises to “unbuckle my hat.”
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