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Multicultural Agencies Unite

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NEW YORK Two independent ad shops, Miami-based MGSComm and New York-based Reynardus & Moya, have merged, creating what they say is one of the largest minority-owned communications firms in the U.S.

MGSComm is the surviving entity and will expand to 90 employees with more than $100 million in annual billings. 

The agencies offer both multicultural and general-market services with clients including Wyeth, Pfizer, Schering-Plough, Southeast Toyota Distributors, Scion, Publix Super Markets, BB&T, Tiffany & Co. and Extenda (the trade authority of Andalucia, Spain), among others. MGSComm also handles both general-market and Hispanic duties for the Florida Lottery, Florida Power & Light and the Mexico Tourism Board.

"In our industry, large independent agencies have become a rare breed," said Manuel E. Machado, CEO and co-chairman of MGSComm. "With this merger of like-minded agencies, MGSComm can continue to help our clients build market share through the enhanced strategic counsel and award-winning creative credentials Reynardus and Moya bring to our team."
 
"I can't think of a better fit than MGS and Reynardus & Moya," said Jorge Reynardus, co-founder of Reynardus & Moya, who becomes chief revenue officer at the merged entity. "The entire team shares the same values and vision as well as the same tradition of acting as owner managers. We will speak with one voice and it will resonate loud and clear in our industry. We are totally committed to the growth of our brands." Jorge Moya, the other name partner in Reynardus & Moya, becomes chief creative officer in the new firm.

Financial terms weren't disclosed. In addition to offices in New York and Miami, the agency also has a presence in Mexico City.