Interpublic Group's Mullen today confirmed adding Connecticut's Foxwoods Resort Casino following a review.
The client competes against nearby Mohegan Sun as well as attractions in Atlantic City, N.J. Spending has been down of late, with the client's ad outlay totaling $6 million last year and $8 million in 2009, per Nielsen. Spending had been in the $12-15 million range a few years ago, before the recession.
Both creative and media are included in the assignment. The agency has already designed an iPhone app for the client.
After struggling through much of 2009 like many of its ad agency peers, Boston-based Mullen has picked up the pace since Q4, adding several pieces of business, most notably Zappos, for which it unveiled an offbeat customer-service focused campaign featuring puppets.
More recently, the shop added a piece of the Century 21 real estate business, sharing that work with IPG stablemate MRM.
New Jersey shop M&M had previously worked for Foxwoods.