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Mulcahy Joins Mullen to Direct Interactive Media

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Mullen has brought aboard Seana Mulcahy as vice president, director of interactive media.

In this role, she will oversee media strategy, planning and buying, promotions, tracking and search engine positioning for clients such as Agere Systems, Lending-Tree.com and WGBH-TV online division, as well as solicit interactive work for the agency's traditional clients.

Mulcahy joins Mullen from Carat Interactive, Boston, where she was vice president of media services. Prior to joining Carat, Mulcahy held online media posts at Digital Equipment Corporation, Agency.com and Arnold, where she built online advertising and branding for Volkswagon, McDonald's and other clients.