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NEW YORK-MRM Partners has been awarded the advertising account for St. John’s University, based in the New York City borough of Queens. The New York shop, a unit of McCann-Erickson WorldGroup, will also handle the school’s broader, strategic marketing needs. Billings on the account were undisclosed.
MRM prevailed after a review that included Wunderman and Draft Worldwide, both New York. Della Femina, Rothschild Jeary & Partners, New York was the incumbent agency and did not participate.
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