Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This consumer-generated spot shows a man trying to lure a hiding mouse by placing a tiny portion of a Doritos chip in a mousetrap. As he sits waiting, he begins eating a handful of the chips, which draws the human-size mouse to bust through the wall and start beating up his hunter.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in