On Mothers, Kids and Cell Phones

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

As if mothers didn’t have enough on their minds, the advent of the cell phone –and the matter of when and how their children should use one — has opened up a whole new field of potential conflict.

In polling for the current edition of Parenting magazine’s Mom Matters newsletter, mothers who have at least one kid age 6-12 were asked whether they approve of children having cell phones. Ninety percent of respondents said they do, but 55 percent said the kids should wait to get one until they’re older than 12.

When

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in