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Three months after winning creative chores for over-the-counter cold remedy Zicam, independent Chicago-based agency Cramer-Krasselt has been awarded the brand’s media buying assignment without a review, the client has confirmed.
Interpublic Group’s Initiative was the incumbent.
Projected ad spending on the account for 2010 is $50 million, up sharply from the $19 million that Nielsen reports the brand spent last year.
The work includes buying chores for all broadcast media (local, cable, network, syndication, radio) and planning and buying on digital.
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