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NEW YORK Massive Inc. has secured agreements to serve ads within a slew of new game titles to be released this fall and winter for the Xbox 360 console, including two high-profile spin-offs of the popular Guitar Hero franchise.
Starting in October, Microsoft’s in-game advertising subsidiary will begin delivering ads within Activision’s much-anticipated DJ Hero, followed a month later by the similarly themed music game Band Hero. The company will also continue to place ads within the latest version of Guitar Hero (Guitar Hero 5), due in September.
Massive
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