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NEW YORK CBS Corp. president and CEO Leslie Moonves said Tuesday that CBS expects to be paid higher rates in the upfront advertising market, but he predicted lower sales volume during this year’s mating dance between networks and marketers.
He also expressed hope that Oprah Winfrey will continue her talk show, distributed by a CBS unit, beyond 2011.
“[Winfrey] hasn’t said she is not coming back,” Moonves reiterated, even though Winfrey is launching OWN: The Oprah Winfrey Network this year in a joint venture between her Harpo Prods.
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