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Omnicom Group’s OMD has added planning and buying chores on job site Monster.com without a review, the client said today.
The work shifts from WPP Group’s Mediaedge:cia, which began working with Monster about three year ago.
This marks the first major account switch under evp and chief global marketing officer Ted Gilvar, who joined Maynard, Mass.-based Monster a year ago from Omnicom’s BBDO, the client’s lead creative resource.
Gilvar said the company’s evolving global needs and OMD’s ability to navigate an increasingly complex media landscape drove the decision to change media agencies.
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