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Monica Gadsby has been elevated to the newly created role of CEO, multicultural/Latin America at Starcom MediaVest Group. The appointment is effective Jan. 1, and she will report to Laura Desmond, SMG’s global CEO.
Gadsby (pictured) has led the agency network’s multicultural unit since it was formed in 2000. She is adding responsibility for the Latin America region, the first time SMG has combined the two posts. Gadsby is replacing Martha Marin, who is retiring, as CEO of the Latin American region.
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