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Money Mailer, a leading player in the $62 billion direct market industry, will extend its efforts to mobile phones via a partnership with Cellfire, a company that allows consumers to access discount coupons on their cell phones.
The effort, Money Mailer Mobile, will launch this month regionally in Austin, Texas; Baltimore and other parts of Maryland; Northern and Central New Jersey; and in California in Orange County, San Diego and San Jose. Other markets may be added but have not been specified.
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