Monday Miscellany | Adweek Monday Miscellany | Adweek
Advertisement

Monday Miscellany

Advertisement

* Forty percent of respondents say they frequently/occasionally "read product or store reviews posted on Web sites"; 28 percent "look for recommendations on what to watch, buy, etc., on social-networking Web sites." (Yankelovich Monitor)

* Among 6-11-year-olds, 18 percent of boys and 22 percent of girls had a cell phone last year. Forty-nine percent used it to play games; 34 percent used it to listen to music. (Mediamark Research & Intelligence)

* Having slid to 10.4 million units last year -- a 27-year low -- sales of light vehicles in the U.S. are predicted to reach 11.5 units this year.  (R.L. Polk & Co.)

* Sixteen percent say "now is the right time to spend" on home improvement, vs. 38 percent saying it isn't. Fifty-two percent are focusing "on needed repairs and maintenance." (Better Homes and Gardens reader-panelist poll)