Mohawk "Frozen Moment"

Frozen moments have been used to capture everything from the swing of khakis and Michael Jordan’s gravity-defying moves to the topsy-turvy toss of an earthquake and the stunning picture quality of a TV. Now we’re treated to a slow-mo close-up of messy spills. A new Mohawk carpets spot from Cramer-Krasselt uses the eye-catching effect to showcase the brand’s stain-fighting abilities. The spot begins with dad slipping on a skateboard in the kitchen, an accident that sets off a chain reaction of food and beverages flying everywhere.