This Mobile Game Maker Is Preparing a Cinematic, Star-Studded Super Bowl Spot

Butler, Shine, Stern & Partners handles creative

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Mobile video game company Top Games USA Inc. has bought a 30-second ad in Super Bowl LI.

The Menlo Park-based group has produced a series of smartphone games in recent years, most prominently Evony: The King's Return.

Top Games has so far revealed very little about the ad itself, except that it will promote the same game and that it will star "a variety [of] celebrities whose appearance will bring a cinematic quality to the work and elevate how mobile games are marketed."

"The Big Game is the ultimate test of today's warriors, so it is a fitting place for us to reintroduce our free-to-play strategy game to the world," said CEO Lu Lu in a statement.

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