Mobile Ad Spending Expands, but Still Doesn't Match User Growth

83% jump expected this year

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Smartphones and tablets will this year draw more money from advertisers than the traditional outlets of newspaper and radio, The Wall Street Journal reported.

According to estimates from research firm eMarketer, spending on mobile advertising will jump 83 percent to almost $18 billion this year. That's compared to $17 billion for newspapers and just $15.5 for radio. "As more eyeballs are going there in larger numbers, the dollars are starting to follow," Cathy Boyle, an eMarketer mobile analyst, told The Wall Street Journal.

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