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Major League Baseball has awarded creative duties on its advertising account to Hill, Holliday after a review, the league has confirmed.
Sources said the Interpublic Group shop bested two other finalists. MLB declined to identify the other contenders. The Boston office of Hill, Holliday succeeds sister shop McCann Erickson in New York on the business. McCann did not defend.
The New York-based client confirmed the search last month but declined to name the participants.
MLB’s major media spending totaled nearly $20 million last year and $7 million in the first seven months of 2010, according to Nielsen.
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