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Mitsubishi is inviting consumers to take Internet-based virtual test drives of its new Outlander Sport. The “Mitsubishi Live Drive” is the first work from the nameplate’s recently chosen creative agency, 180 in Los Angeles.
From Nov. 1 to Nov. 10, drivers will have a chance to grab the virtual wheel of the new crossover vehicle and take “almost total control” of the car on a closed course, said the company.
“We have worked hard to devise a truly innovative campaign utilizing cutting-edge technologies to re-create a genuine Mitsubishi experience,” said Gregory Adams, client vp, marketing.
Between Oct.
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