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Specs
Who David Lang
Age 50
New gig Chief content officer, Mindshare
Continuing gig President, Mindshare Entertainment
How is your new job different from the old one?
It’s bigger and more expansive, but a lot of the fundamentals are the same. It has to be about, is it worth a consumer clicking on, watching and engaging with? It’s got to be compelling content that’s mapped to your brand.
What types of people will you hire?
Designers, some creators, writers, producers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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