Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Miller Brewing is shifting creative duties on its Miller Chill brand to Saatchi & Saatchi from Young & Rubicam, the client confirmed today.
Spending on the brand, which Miller launched last year, exceeded $25 million in 2007, according to Nielsen Monitor-Plus. That figure does not include online spending.
Saatchi’s New York office, which already handles Miller High Life, will add the assignment, which a client representative described as a project. The shift occurred after the Milwaukee-based client considered creative concepts from both WPP’s Y&R in Chicago and Publicis Groupe’s Saatchi in New York, the rep added.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in