Milk-Bone Gets Into the Teeth Brushing Business

Arnold rolls out new ads for Brushing Chews

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Arnold's new campaign for Milk-Bone Brushing Chews features an everyman-type named Ted and his dog, Rudy.

The duo appears in a series of online videos and a TV ad that illustrate the different benefits of the new product, a snack-cum-tooth cleaner that's taking on the likes of Greenies and Dentastix. The TV ad broke this week.

“A lot of times you see advertising in the pet space that tries to hold up a mirror to the customers,” said Arnold creative director Tristan Kincaid, explaining that his agency went a different route.

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