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Hispanic-focused Web portal Terra USA has joined forces with Interactive One—a media company that manages the social networking property MiGente.com—in a three-year ad sales and content partnership.
As part of the deal, Terra will take over all ad sales responsibilities for the MySpace-like MiGente.com, which is aimed primarily at bilingual second and third generation U.S. Hispanics. According to Terra USA CEO Fernando Rodriguez, the combination of Terra’s 2.5 million unique U.S. users and MiGente’s one million monthly uniques and 3.2
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