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“What happened to the car? Well, it’s like this…Metro Transit of Minneapolis has a message for consumers. That message is: ‘Throw away the car!’ And its ad agency, Periscope, actually tossed a car in a dumpster. It was such a powerful and compelling illustration of the client’s position, I just had to push the new Merc over that cliff at the city dump. Honey, why are you crying? You’re not mad, are you? We can always take the bus.
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