Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
MetLife has launched a review of creative and media duties on its consumer-directed advertising, sources said. Major media spending on the brand exceeded $56 million last year, according to Nielsen.
The New York-based client has notified the incumbents — WPP Group units Young & Rubicam and Mediaedge:cia — and has begun contacting outside agencies about the business, said sources.
MetLife, which uses Peanuts character Snoopy as part of its logo, offers life insurance, mutual funds and investment services.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in