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The odds of the finalists in Merck's global creative review just improved.
The company has eliminated Saatchi & Saatchi and Deutsch, following agency presentations at Merck earlier this week. That leaves two contenders for a consumer products group assignment with annual media spending of about $50 million: Grey and Publicis.
The assignment involves creating overseas advertising for Dr. Scholl's and global ads for Miralax and an incontinence drug for women that’s shifting from prescription to over-the-counter sales.
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