Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Mercedes-Benz USA today begins a 12-month multimedia campaign for its 2001 C-Class, which company executives termed a “turning point” in evolving the brand’s image.
“We really view this launch as the most important and most significant launch in the company’s history,” said Ken Enders, vp of marketing for Mercedes-Benz USA.
The effort, by Merkley Newman Harty, breaks today with an introductory print ad; three TV spots debut this week during the Olympics in 18 top markets.
The first spot, set to break Friday, shows a man learning from his doctor that he has “40 years to live, maybe 45, 50—tops,” and is advised to get his affairs in order.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in