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Mendelsohn/Zien’s latest TV commercial for BMW could take a road trip beyond its home turf in the automaker’s Western region.
The 30-second spot, titled “Dictionary,” began airing last week in Los Angeles, Denver and the Bay Area, among other cities. Promoting the BMW 3 Series, it could be picked up by other regional offices, agency representatives said. A print component is expected to launch in the coming weeks.
M/Z, which handles regional creative work, developed the ad using footage supplied by Fallon, Minneapolis, BMW’s national creative shop.
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