MediaCom Worldwide will be getting a bit of a makeover for the new year. On Monday, the media agency announced that it won Revlon’s global media planning and buying business across all of the company’s brands. No account review preceded the consolidation.
MediaCom, part of WPP’s GroupM, has handled Revlon’s media business in the U.S. and Canada since 2009. The agency’s expanded international responsibilities for the cosmetics giant will kick off in January 2012 and will be coordinated from the New York office.
“We’re honored and excited to be deepening and broadening our successful partnership with our friends at Revlon,” Harvey Goldhersz, the CEO of MediaCom North America, said in a statement. “We look forward to applying our current insights and client expertise to Revlon’s global business to drive powerful business wins for Revlon.”