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The remedy for managing a billion-dollar advertising account in a highly regulated industry seems to be Jan Weinstein. As Carat’s svp and group director for Pfizer, Weinstein is the custodian of the nation’s sixth largest advertiser, a $1.3 billion business covering marketing for 43 brands. She heads Carat’s largest client team of more than 70 people, who work with another 30 inside the media shop.
While the scope of her job calls for a strong business leader who is organized, extroverted, and energetic, what separates Weinstein from other competent agency execs is her willingness to try something new for Pfizer, a very real challenge in a category where the government dictates a lot of what pharmaceutical companies can do or say in their marketing, and where the product requires a doctor’s prescription.
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