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NEW YORK MDC Partners said it has acquired a stake in Attention Partners, a New York-based social media and marketing communications company.
MDC did not disclose the size of the stake or terms of the investment.
Among the clients listed on Attention’s current blog are A&E TV, BJ’s Wholesale Club, Consumer Reports, Estee Lauder, Jones New York, Herman Miller, Nasdaq, The Daily Beast, Sundance, Newsweek, Nine West and Omnicom corporate brand consultancy Wolff Olins.
“The brand-building pendulum continues to shift from persuasion, typically driven by traditional media, to influence from trusted sources.
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