Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES — IHOP Corp. has awarded McCann-Erickson the creative portion of its $30 million account, an agency representative said.
The Los Angeles shop edged out Young & Rubicam in Irvine, Calif., and Venables, Bell & Partners in San Francisco for the win. An IHOP representative confirmed that the Glendale, Calif., company has selected an agency but declined further comment, stating that a contract has not yet been signed.
The restaurant chain placed the account in review in April, after splitting with two-year incumbent Heil-Brice Retail Advertising, Newport Beach, Calif.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in