McCann Erickson is back in the fast food business: The Interpublic agency, which previously worked for Applebee’s, won Joe’s Crab Shack after a review. The search, which was conducted by Pile and Company, also included agencies like Havas Worldwide. The business has been handled by Slingshot, Dallas.
In addition, Interpublic’s sister network, UM, was awarded media planning and spending duties. Southwest Media Group, Dallas, was the incumbent for media buying, while Slingshot had previously handled planning responsibilities. The seafood chain, which is owned by Houston-based Ignite Restaurant Group, spent $12.4 million in measured media in 2011, according to Nielsen. That amount does not include internet or business-to-business spending.
McCann said the pitch was led by North America president Hank Summy. New work will break with Joe’s Crab Shack’s 2013 spring campaign.
(This story has been updated to accurately reflect the list of review contenders.)