Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Penny Baldwin, cmo of Internet security firm McAfee, enjoys the heroic role of helping worried consumers protect their online identities and privacy. But at the same time, her company grapples with its own identity problem.
John McAfee, the founder who sold his stake in 1994, has been grabbing headlines since late last year for running from a murder investigation in Belize, being arrested in Guatemala and various lawsuits. Coverage of his exploits invariably mentions the namesake software outfit where he made his millions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in