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Four contenders await word from Mazda in its creative review following two days of agency presentations to client executives this week, sources said.
Some sources expect another round of meetings, possibly after a cut, while others anticipate a decision, perhaps within the next two weeks.
This week’s pitches took place Tuesday and Wednesday at Mazda’s North American headquarters in Irvine, Calif. Sources identified the participants Omnicom Group’s DDB (pitching with sister shop Organic); MDC Partners’ Crispin Porter + Bogusky; a team of executives from several WPP units using the moniker of Team Mazda; and the incumbent, independent Doner in Southfield, Mich.
Sources described the pitches as strategic.
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