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The past year has been a tough one for Publicis Groupe chief Maurice Lévy, a well-regarded executive known for his adept management of the industry's third-largest marketing communications company. More recently, the Paris-based company he built has struggled with major account losses, slowing organic growth and lingering doubts about his logic in pursuing a failed merger with rival Omnicom. Lévy recently spoke with Adweek about why he believes his $3.7 billion acquisition of digital specialist Sapient in 2015 is a bolder move than the ill-fated Omnicom merger and what it means for Publicis in what he calls this "year of transition" at the company.
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